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        <loc>https://sonicminds.twentythree.com/beyond-visuals-how-sound-becomes-a-1</loc>
        <lastmod>2026-04-18</lastmod>
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            <video:title>Beyond Visuals: How Sound Becomes a Brand's Sharpest Differentiator</video:title>
            <video:description>&lt;p&gt;Join us for an exclusive webinar featuring local expert Jayneel Modi and Karsten Kjems – award-winning audio branding specialist and founder of Sonic Minds.&lt;br&gt;&lt;/p&gt;
&lt;p&gt;Together, they'll unpack the science and strategy behind sound in marketing, drawing on  real-world brand experience.&lt;br&gt;&lt;/p&gt;
&lt;p&gt;What you'll learn:&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;p&gt;The psychology of sound and how it drives consumer behaviour and purchase decisions&lt;/p&gt;
&lt;/li&gt;&lt;li&gt;&lt;p&gt;Sonic branding fundamentals – from audio logos and jingles to full brand sound identities&lt;/p&gt;
&lt;/li&gt;&lt;li&gt;&lt;p&gt;How leading Indian and global brands use audio strategically to build recognition and loyalty&lt;/p&gt;
&lt;/li&gt;&lt;li&gt;&lt;p&gt;The neuroscience and empirical research behind why sound works in marketing&lt;/p&gt;
&lt;/li&gt;&lt;li&gt;&lt;p&gt;Practical frameworks for developing or refining your own audio brand strategy&lt;/p&gt;
&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;
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            <video:publication_date>2026-04-18T07:33:26+00:00</video:publication_date>
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        <lastmod>2026-03-24</lastmod>
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            <video:title>A Journey of Sight and Sound: The Collaboration That Built tabii's Global Brand</video:title>
            <video:description></video:description>
            <video:publication_date>2026-03-24T17:01:02+00:00</video:publication_date>
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