Webinar
Building Trust in Finance: How Sound Unites UX & Brand Strategy
March 10, 2026 02:00 PM Europe/Copenhagen
What's the session about?
Finance has become app-first, sound has become a critical element of brand strategy. From app notification chimes to voice interfaces, audio shapes how customers perceive trust, reliability, and professionalism in financial services. Companies like Revolut, Mastercard, Monzo and others are now integrating strategic sound design into their digital products and brand experiences.
Forward-thinking banks and fintech companies are now exploring and applying strategic sound design to differentiate their brands and enhance user experience across digital touchpoints.
Join us for an expert webinar exploring why sound matters, how to approach it strategically, and how leading fintech and banking brands are using audio to create cohesive digital experiences. We'll share practical strategies for integrating sound design with UX and brand identity, examine real-world examples, and discuss emerging trends shaping the future of sonic branding in finance.
The session includes a live Q&A where you can ask our experts your questions.
You'll learn:
- Why sound matters across digital touchpoints and customer journeys
- How audio influences trust and credibility in digital banking
- Real-world examples of how leading fintechs approach sonic branding
- Best practices for designing sound across apps and platforms
- Aligning sonic identity with overall brand strategy
Søren Elsborg
Søren Elsborg leads sonic branding projects and sound design for brands and products across finance, physical spaces, FMCG, and other sectors. Drawing on his background as a musician and producer, Soren focuses on creating authentic audio identities with an emphasis on storytelling. He has designed sound for projects including Papara Bank, Studio Lenzing, Imerco, Into the Bright Kyoto and more.