Webinars
Beyond Visuals: How Sound Becomes a Brand's Sharpest Differentiator
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Join us for an exclusive webinar featuring local expert Jayneel Modi and Karsten Kjems – award-winning audio branding specialist and founder of Sonic Minds.
Together, they'll unpack the science and strategy behind sound in marketing, drawing on real-world brand experience.
What you'll learn:
The psychology of sound and how it drives consumer behaviour and purchase decisions
Sonic branding fundamentals – from audio logos and jingles to full brand sound identities
How leading Indian and global brands use audio strategically to build recognition and loyalty
The neuroscience and empirical research behind why sound works in marketing
Practical frameworks for developing or refining your own audio brand strategy