Webinars

Beyond Visuals: How Sound Becomes a Brand's Sharpest Differentiator

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April 18, 2026

Join us for an exclusive webinar featuring local expert Jayneel Modi and Karsten Kjems – award-winning audio branding specialist and founder of Sonic Minds.

Together, they'll unpack the science and strategy behind sound in marketing, drawing on real-world brand experience.

What you'll learn:

  • The psychology of sound and how it drives consumer behaviour and purchase decisions

  • Sonic branding fundamentals – from audio logos and jingles to full brand sound identities

  • How leading Indian and global brands use audio strategically to build recognition and loyalty

  • The neuroscience and empirical research behind why sound works in marketing

  • Practical frameworks for developing or refining your own audio brand strategy

 

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